Effective Date: January 1, 2026

At Innovative Pet Lab ("IPL", "we", "us", or "our"), we respect your privacy and are committed to protecting it privacy through our compliance with this Privacy Policy (this “Policy”). This Policy explains how we collect, use, store, and share personal information—including data related to your pet—when you use our website, services, and products (our “Services”).

This Policy applies only to information we collect:

• Through the Services;
• In communications, including email, text, chat, and other electronic messages between you and the Services; and
• When you interact with our advertising and applications (including mobile apps) on third- party websites and services, if those applications or advertising include links to this Policy.

This Policy does not apply to information collected by:

• Us through any other means, including on any other website operated by IPL or any third party that does not link to this Policy; or
• Any third party, including through any application or content (including advertising) that may link to or be accessible from or through the Services.

Please read this Policy carefully to understand our policies and practices regarding your information and how we treat it. By interacting with our Services or providing us with your information, you agree to the collection, use, and sharing of your information as described in this Policy. This policy may change from time to time (see Changes to Our Privacy Policy below). Your continued use of the Services after we make changes as described here is deemed to be acceptance of those changes, so please check the policy periodically for updates.

By using our Services, you agree to the collection and use of information in accordance with this Policy.

What We Collect

We may collect the following information:

• Your name, email, phone number, shipping address, and payment details (bank account number, credit card number, debit card number, etc.)
• Your pet’s biological sample(s) and test results
• Information about your pet (name, species, breed, age, symptoms, behavior, etc.)
• Technical and usage data when you use our site (cookies, browser type, etc.)

Product Registration & Marketing Communications

When you register a product with Innovative Pet Lab, we collect the information you provide, including your contact details and product information. We use this information to provide product support, verify warranty coverage, and develop customized treatment plans or solutions tailored to you and your pet.

If you consent, we may also use this information to send you promotional emails about new products, offers, or personalized recommendations. You may opt out of marketing emails at any time by clicking the “unsubscribe” link in our emails or contacting us directly.

We may share your information with trusted service providers (such as Shopify and Klaviyo) to help us deliver these communications and services, but we do not sell your personal information.

Text Messaging

If you provide your phone number and opt in to receive text messages, we may send you recurring automated marketing and personalized communications via SMS. Message and data rates may apply. You may opt out of receiving text messages at any time by replying STOP, or request help by replying HELP. Your phone number will not be shared with third parties for their own marketing purposes.

How We Use Pet Data

We use your pet’s data to:

• Analyze samples and generate test results
• Deliver personalized health insights and recommendations
• Improve the accuracy, effectiveness, and science behind our testing
• Develop new products and services
• Communicate with you about your order, account, or pet health

Note: IPL may use information and data generated from submitted samples—including laboratory results, metrics, and analytical findings—for internal reporting, research and development, product improvement, quality control, industry insights, and aggregated analytics. All such data will be de-identified or aggregated so that it cannot reasonably be used to identify you or your pet. IPL does not sell, share, or disclose any personal information to third parties except as described in this Policy or as required by law.

Data Sharing Policy

We may share your pet’s data, including test results, trends, or biological insights, under the following circumstances:

• With authorized veterinary professionals, wellness practitioners, or consultants you work with through IPL.
• With research partners for scientific, clinical, or product development purposes. Any shared data will be de-identified unless otherwise agreed.
• With third parties if required by law or regulation.
• At IPL’s discretion, if we determine that sharing your pet's data is in the best interest of improving services, supporting research, or contributing to public or veterinary knowledge.

Important: While we respect your privacy, by using our services, you consent to IPL sharing your pet’s data when we deem it appropriate, including with partners, researchers, or for internal use.

Do Not Track: Some website and platform browsers may be able to send a “do not track” signal to websites. This Site does not respond to do not track signals or similar mechanisms and requests.

Ownership and Rights

You retain ownership of your pet’s physical sample. IPL retains ownership of all data derived from the analysis of that sample and any intellectual property developed using such data.

Your Rights

You may:

• Request access to your data
• Request corrections to or deletion of your personal data (excluding test results, which we may retain for clinical or operational use, and subject to certain exceptions under applicable law)
• Withdraw consent for marketing communications at any time

Important: The exact scope of these rights vary by state. There are also several exceptions where we may not have an obligation to fulfill your request.

To exercise any of these rights, please email: info@innovativepetlab.com

How We Protect your Personal Data

We use commercially reasonable administrative, physical, and technical measures designed to protect your personal data from accidental loss or destruction and from unauthorized access, use, alteration, and disclosure. However, no website, mobile application, system, electronic storage, or online service is completely secure, and we cannot guarantee the security of your personal data transmitted to, through, using, or in connection with the Services. In particular, email, texts, and chats sent to or from the Services may not be secure, and you should carefully decide what information you send to us via such communications channels. Any transmission of personal data is at your own risk.

The safety and security of your information also depends on you. You are responsible for taking steps to protect your personal data against unauthorized use, disclosure, and access.

Children's Privacy

Our Services are not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If we learn we have collected or received personal data from an individual under 18 years old without verification of parental consent, we will delete that information.

Changes to our Privacy Policy

We may update this Policy from time to time to reflect changes in regulations, technology or our practices, and we will provide notice of any such changes to the Policy as required by law. The date the Policy was last updated is identified at the top of the page. We will notify you of changes to this Policy by updating the date and the latest version will always be available on our website.

Contact Us

To exercise your rights or ask questions about this Policy, our privacy practices or your data, contact:
info@innovativepetlab.com
or
Innovative Pet Lab
3941 Holcomb Bridge, Suite 301
Norcross, GA 30092