Effective Date: April 16, 2025

At Innovative Pet Lab ("IPL", "we", "us", or "our"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share information—including data related to your pet—when you use our website, services, and products.

By using our services, you agree to the collection and use of information in accordance with this policy.

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What We Collect

We may collect the following information:

• Your name, email, shipping address, and payment details
• Your pet’s biological sample(s) and test results
• Information about your pet (name, species, breed, age, symptoms, behavior, etc.)
• Technical and usage data when you use our site (cookies, browser type, etc.)

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How We Use Pet Data

We use your pet’s data to:

• Analyze samples and generate test results
• Deliver personalized health insights and recommendations
• Improve the accuracy, effectiveness, and science behind our testing
• Develop new products and services
• Communicate with you about your order, account, or pet health

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Data Sharing Policy

We may share your pet’s data, including test results, trends, or biological insights, under the following circumstances:

• With authorized veterinary professionals, wellness practitioners, or consultants you work with through IPL.
• With research partners for scientific, clinical, or product development purposes. Any shared data will be de-identified unless otherwise agreed.
• With third parties if required by law or regulation.
• At IPL’s discretion, if we determine that sharing your pet's data is in the best interest of improving services, supporting research, or contributing to public or veterinary knowledge.

• Note: While we respect your privacy, by using our services, you consent to IPL sharing your pet’s data when we deem it appropriate, including with partners, researchers, or for internal use.

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Ownership and Rights

You retain ownership of your pet’s physical sample. IPL retains ownership of all data derived from the analysis of that sample and any intellectual property developed using such data.

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Your Rights

You may:

• Request access to your data
• Request deletion of your personal data (excluding test results, which we may retain for clinical or operational use)
• Withdraw consent for marketing communications at any time

To make a request, email: info@innovativepetlab.com

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Data Security

We use secure servers and industry-standard encryption to protect your data. However, no method is 100% secure and we cannot guarantee absolute protection.

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Children's Privacy

Our services are not intended for use by individuals under 18. We do not knowingly collect personal information from children.

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Policy Updates

We may update this Privacy Policy occasionally to reflect changes in regulations, technology, or our practices. The latest version will always be available on our website.

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Contact Us

For questions about this policy or your data, contact:
info@innovativepetlab.com
or
Innovative Pet Lab
3941 Holcomb Bridge, Suite 301
Norcross, GA 30092